There are a wide variety of Search Engine Optimiser (SEO) services and SEO service providers that are available and frequently used by a large collection of clienteles. One of the key attributes to having a successful website, and by extension a profitable business or increase in awareness of a specific cause, product or service, is the ability to have frequent traffic directed to your website. Many SEO services are available that give a website the privilege of having a more pronounced presence in the results of search engines.These services are generally distinguished by either one of two labels; white hat SEO services or black hat SEO services.
White Hat SEO Services
White Hat SEO Services are generally techniques used to generate traffic to a website, which is respectable to a search engine terms of service. One such technique is the production of quality content, which mainly comprise of generating interesting original quality pieces that gives your audience desired information and a little something extra; presentation makes all the difference. Another technique is keyword usage, when creating your website you should have certain keywords that describe your content in mind and these can be used along with key phrases to attract the intended audience.
The use of titles is also an important White Hat SEO Service; ensure that your title is not misleading. The title should be reflective of what is contained in the body of the webpage. Securing quality inbound links is another White Hat SEO Service; however this is one of those instances where quality outweighs quantity. If your website is created to increase the customer base for your phone store, having your link on another prominent phone store website would be more ideal than a beer website.
The use of White Hat SEO Services, unlike its counterpart, creates a gradual but lasting growth in ranking for your website.
Black Hat SEO Services (Not Recommended)
Black Hat SEO Services usually result in a fast growth in ranking for your website. This is because these services are designed to exploit weaknesses in search engine algorithms to generate traffic to a website. There is however no guarantee that these techniques will go undetected for very long, and the penalties can result in devastating effects for a website.
A major Black Hat technique is the creation and usage of gateway or doorway pages, what these basically do is automatically redirect a search engine user to your page when they click on the link containing the supposed information they are searching for. Though this technique might increase the traffic to your site, you will rarely be able to keep the audience.
Another Black Hat technique, though a few might disagree, is the use of keyword stuffing. In general a page on a site should have three to four key words, which should include a phrase or two. Keyword stuffing takes the form of using twenty to thirty keywords and/or phrases, to highlight the content present on a single webpage of a website.
Link farming also holds a prominent position in the Black Hat SEO Services. They are generally websites created with no real purpose than to provide links to other websites, which in most cases are a list of websites offering unrelated content. Like any other Black Hat SEO Services, link farming puts your website at risk of being banned, while providing no real advantage and this is because there is no real guarantee that this service will increase your website traffic.
When you are looking for a company that offers SEO, ensure you are using a company that offers complete transparent SEO Services for your business. Please see our homepage for additional information.